I amPiyachart (Arm)
Isarabhakdee

"Some sees things as they are and ask why.
I dream of things that never were and ask why not."

I’m an engineer by degree and a consultant by design.
While I may be recognized as a Savant in my field,
I also pride myself in being a GREAT Creator.
I craft unique solutions by extracting core values that transcend fleeting trends.

Highlights

Recent Activities

Video

Coming of Age | Piyachart (Arm) Isarabhakdee

From lessons learned to moments that defined my path, this conversation reflects the values and vision that continue to drive me and BRANDi forward.

Piyachart (Arm) Isarabhakdee

CEO of BRANDi and Companies

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Post

BRANDi and Companies at COP29

Social stakeholders on all levels, from governments on down, must adopt bold and inclusive strategies and invest in areas worth investing so we can ensure that what was discussed translates into real results.

Piyachart (Arm) Isarabhakdee

CEO of BRANDi and Companies

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Post

The Future of Growth at CMO Council by MAT

Businesses must move beyond traditional roles to create lasting impact, and the role of the CMO is no exception. CMOs must transcend conventional marketing functions to drive their business with People and Planet considerations.

Piyachart (Arm) Isarabhakdee

CEO of BRANDi and Companies

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Access My Journey

I am as a

Transformative
Thinker

Discover my unique approaches and diverse leadership roles at national and global levels. All driven by one defining mission: to build a New Economy that leaves no one behind.

Impact
Practitioner

Delve into case studies from over 23 industries where I’ve made a positive, real-world impact, advancing the 17 Sustainable Development Goals.

Strategy
Teller

Discover the Well-Told Stories I’ve shared—In the local to global conferences—that bring strategic insights to life and pave the way for impactful solutions.

Rethink With Me

GREAT Highlights

Explore my latest activities and exciting engagements here!

The United Nations’ High-level Political Forum On Sustainable Development 2023

Highlighted the importance of transforming the economy to work for prosperity, people, and planet. On behalf of the Business & Industry Major Group (B&I), Mr. Piyachart addressed the need for actionable policy guidance to strengthen the 2030 Agenda.

The World Economic Forum’s Annual Meeting of the New Champions 2024

Shared insights on Sustainomy among global experts around the world. Hear more about Next-Generation Growth Models that will play a role in shaping a new global economy.

The Economist Impact 3rd annual Sustainability Week Asia

Recall when Sustainomy was first-ever introduced. Discover the 3 pillars upon which Sustainomy is built.

The United Nations in China’s Pre-Summit of the Future Dialogue on Investing in a Sustainable Future

Addressed advancing sustainable development in the session. The Private sector’s role must be emphasized, granting not only a license to operate but also a license to create impact. Explore the concept of “Multilateral Capitalism” more here.

The United Nations in China’s High-Level Conference on the Forum on Global Action for Shared Development

Outlined new mechanisms for the global economy that enhances both Business and Goodness. Learn more about Public-private partnerships in development financing that can accelerate the 2030 Agenda.

The Economist Impact 8th Annual Sustainability Week London

Focused on empowering business, especially heavy-emitting sectors, to get a handle on emissions reduction.

BRANDi
Around the Globe

Global challenges today are far too vast for any single entity to tackle alone. This is why I’ve been journeying to the very centers where these issues are intensely discussed and debated worldwide.

Triangle behind a mountain range made with structural grid like texture

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Publication

As a firm believer that GREAT knowledge should be accessible to all,
I have authored two best-selling books, BRANDiNG 4.0 and Business as UNusual, where the former has been developed into a curriculum for Thailand’s leading university.